Friday, August 31, 2007

StatWatch, Week 3: The Mimi Panzirer Effect

No single story has given me as many hits as that of Mimi Panzirer. Whether she's is a living angel or twice as bad as her babygramma matters not to me; I will be forever grateful to her for the traffic she brought to my site.

The former daughter-in-law of the late Leona Helmsley caused a nearly three-fold jump in hits on Wednesday and a nearly two-fold jump on Thursday, making Wednesday the busiest day on record for the Pop Culture Institute: 144 visits and 173 page views on that day alone. Thursday was none too shabby either: 90 visits and 100 page views when my average is still only 53 and 66.

Of course, hits are nice mainly because each one represents a potential reader, and it's the readers who matter most to me. Thanks to Mrs. Panzirer I even got a few of those. Discounting those regulars (whom I still love!), here is a select list of new readers:

Silver Spring, Maryland - :16
Goose Bay, Labrador - :21
Huntersville, North Carolina - 1:19
NYC - 2:25
San Francisco, California - 3:08
NYC - 4:01
Houston, Texas - 4:32
Portland, Maine - 5:46
Ottawa, Ontario - 8:54
Drexel Hill, Pennsylvania - 10:32
Kansas City, Missouri - 12:37
Calgary, Alberta - 13:57
Westbrook, Queensland - 18:55
Unknown US - 21:41
Ayer, Massachusetts - 21:46

Each one of these people came looking for Mimi Panzirer and yet all of them stayed because... Well, it's not my place to wonder why, and in lieu of comments, I may never know. Due entirely to the Mimi Panzirer Effect, though, I dohave a little better idea how to find, respond to, and follow trends in Google.

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