Saturday, January 22, 2011
Apple Computers chose this day in 1984 - during Super Bowl XVIII - to announce its new breakthrough in personal computing, the Macintosh.
The ad, created by Chiat/Day and directed by Ridley Scott (fresh off the triumph of his film Blade Runner) played heavily on that year's 1984-mania, inspired by George Orwell's iconic novel; it features Anya Major as the runner and an audience of predominantly skinheads (since they were the only people available willing to shave their heads to be an extra in a TV spot).
The airtime alone cost $800,000.
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