Saturday, January 22, 2011

Pop History Moment: Apple Announces The Macintosh

Apple Computers chose this day in 1984 - during Super Bowl XVIII - to announce its new breakthrough in personal computing, the Macintosh.

The ad, created by Chiat/Day and directed by Ridley Scott (fresh off the triumph of his film Blade Runner) played heavily on that year's 1984-mania, inspired by George Orwell's iconic novel; it features Anya Major as the runner and an audience of predominantly skinheads (since they were the only people available willing to shave their heads to be an extra in a TV spot).

The airtime alone cost $800,000.
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Seumas Gagne said...

Truly a landmark moment in pop culture, regardless of whether or not one likes the Mac OS and hardware.

michael sean morris said...

It's an awfully stylish commercial - not dated in the least.

Funny thing though... I wasn't even going to write about this, but it just appeared. Almost as though someone - or some thing - was moving my fingers for me over the keyboard...