Thursday, September 09, 2010

Behind The Brand: Colonel Sanders

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It may just be my selective memory at play here, but it seems to me that when I was a kid in the Seventies*, Kentucky Fried Chicken tasted better than it does now. Part of that notion, no doubt, has much to do with the power of KFC's avuncular Colonel Sanders, who was born on this day in 1890. While he was alive, it seems, the food they sold actually tasted like food.

Of course, Harland Sanders wasn't anything but the corporate spokesman after 1964. For all I know, their vicious agribusiness practices could have been in place even then, which means I'm having another one of my Gen-X paranoid spells. Though he couldn't help but be impressed by the financials of the company he founded, I'm sure he'd recoil in horror at the greasy mutations they've been serving instead of chicken lo these many years.

*That is to say, the Nineteen Seventies, thank you very much!
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2 comments:

Anonymous said...

Any connection between this KFC post and the pot munchy one?

michael sean morris said...

NOTE: This post was previously published in 2007 in a different context.